Improve your website’s search rankings

improve your website's search rankings - online search query2 - Improve your website’s search rankings

There are numerous factors that influence whether your website appears on page one or page 100 of some popular online searches. Some of these elements have more influence than others, but which ones?

We’ve partnered with a top SEO company to bring you the latest and the best tips on what you can do to get your website found online.

In Part I we’ll be covering on-page fundamentals:

  • Quality content and what this means
  • The importance of meta data

Our Part II blog will focus on off-page elements:

  • Backlinks
  • Google maps

Before you start making any changes to your website, you’ll need some form of measurement so you know if what you’re doing is working, or not. So, before you start, it’s a good idea to get familiar with Google Analytics. It can tell you if you have more visitors this month than last month, along with lots of other really good information. If you’re not using Google Analytics, why not? It’s free and there’s even an app you can download to your phone so you can keep tabs on your site on the go.

Here’s a taster to get you started … We explained the importance of bounce rates in an earlier blog. A critical factor that can’t be overlooked is making your home page engaging. You want to keep your visitors interested and engrossed enough to visit another page of your site. This visitor engagement is synonymous with healthy bounce rates (with less people bouncing off your site), which Google likes. You want to impress the search bots like Google so they’ll rate your site higher. An engaging home page also keeps your human visitors happy, so this one’s a win-win.

Keep an eye out for more in our upcoming SEO blog, Part I appearing next month. If you can’t wait and want better rankings now, just get in touch with our team on 04 586 3909 or email

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1 Comment

  1. […] on from last month’s blog , we’re taking a dive into search engine optimisation (SEO) and explaining what needs to be done […]

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