Continuing on from last month’s blog , we’re taking a dive into search engine optimisation (SEO) and explaining what needs to be done to improve your website’s ranking.
Google really likes content on pages but content must be written in a way whereby Google understands its relevance and importance. There are some key points you need to follow with each page you create on your website:
Every page must have a heading one (H1) tag. This shows Google what the primary purpose of this page is. There are some other rules to go with this, such as every page must have only one H1 style assigned.
As a general rule, it’s a good idea to base the H1 on the page URL.
If your page is all about a product or service, it’s a good idea to make sure that keyword is repeated a few times throughout the content. Keep in mind that people may search using different keywords and you will need to think about this as you write you content. e.g. ‘Leaky tap’ could also be searched for under ‘leaky faucet’. Google provides a Keyword Planner Tool to assist you in finding additional keywords for your content. This tool also gives you an idea of the search volumes for each phrase as well. https://adwords.google.com/home/tools/keyword-planner/
Google really doesn’t like it when we “borrow” content from other pages or websites. Each page needs to have its own clear message and fresh content or you’ll just end up receiving penalties from Google for duplicate content.
There are a few tricks to getting the best out of your meta data including your titles and page descriptions. For those that don’t know what these are, this is the content that builds the review in your search results.
Fresh content and regular updates to your website are great ways to persuade Google to see you as a market leader in your area. Blogs are a very good way of ensuring your website has fresh content each month that’s topical to your area of work. The more pages added to your website – with the above rules being followed – the more this will help with your SEO ranking.
When you’re creating or updating your website pages, it’s a good idea to have a wider look at how this page reads to your end customer as well as how this looks – using the above rules – to Google. SEO is a very fine art and requires a fair amount of work and patience as you wait for Google to reflect the changes you’ve made to your website. There are no overnight quick win schemas and be careful of anyone offering SEO services with these sorts of promises.
If you’d like to know more about on-page SEO or want a free audit of your current website, fill in the details below and we’ll get in touch with you. Keep your eyes out for our next blog which explains off-page SEO.