Straightline Group | Straightening out their website

The long & short of the Straightline Group website

Straightline Group logo straightline builders - StraightlineGroup logo - Straightline Group

Straightline Group - owners of Straightline Builders and Straightline Electrical

Auckland based residential builders Straightline Builders are well known for their expertise in renovating Auckland’s character homes, bungalows and villas.

As Master Builders, and with sister company Straightline Electrical, working alongside them on site, the company provides a one stop shop for their customers. Straightline Group deliver an easy, seamless and professional building experience.

The need

Operations Manager, Marie August came to us wanting a new website for Straightline Builders. Their old website didn’t give them any control to make changes when needed, and the provider was difficult to get in touch with.

Marie Googled “great websites wellington” and “best website designer,” and LimeRed was right up there. She compared us to three larger Wellington website companies, and we still came out on top!

We stood out to Marie because we also handle the backend of websites – with us your website won’t just be a pretty face(ade). Our Director, Andy Barker, has a strong background in IT and also owns the IT company, Cloud Edge. This backend focus is complemented by our highly skilled senior graphic and web design team. For Marie, having everything in one place made the decision a no brainer.

Working efficiently

In Marie’s own words, “When I first met with the website and graphic design team I was impressed. But after working with them I was completely blown away. They hands down nailed our website! They were extremely patient as I am exceptionally fussy, and we also needed sign off from the directors who are extra fussy. The whole customer service side of LimeRed Design is exceptional, and the end results speak for themselves.”

The result

Client feedback

“Months later, we were having IT issues from software such as Outlook, and Andy came to our rescue, setting up an easy to use, cloud based system.

All our systems are now managed by Andy. The best thing about this, is that if we have a problem, I just call Andy and it’s sorted! Knowing you have someone there who will fix any issue quickly is a real comfort in business. We’re based in both Wellington and Auckland, but it doesn’t matter where in New Zealand you are. Andy just logs in remotely and fixes any problem.” – Marie August, Operations Manager.

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