Stuck for words?
Different writing styles are required across different media. We’re here to help and while our speciality is writing for the web, we’re experienced in a wide range of writing styles. Talk to us about the following services.
Tell us what’s great about your business and what sets you apart, and we’ll turn that into some great copy to promote your business.
We can help you with your website copy.
Some of our clients are happy to write their own content; others need more assistance.
No matter your comfort level, we can help. We can proof and/or edit your copy or take the lead on this.
We can produce informative industry related content for your website – and with a search engine focus for a lead generation website.
Remember, with our roots in graphic design, we can also deliver eye-catching graphics within your website if there are particular key messages or services you want to stand out.
Case studies are success stories all about your business. They inform your website visitors how your company operates and what you do well.
Case studies instill trust and give your company added credibility.
They’re as important for your human website visitors as they are for the search engines.
Case studies are a great way to provide fresh content for your website – which Google notices – while also keeping your human visitors up to date with your projects, your services and your specialist skills.
Case studies give your audience an idea of how your company works and what sets you apart from other service providers. Add more recent case studies as time goes on, to keep your customers informed and the search engines interested.
We can write your case studies for you and contact people you have worked with on your behalf.
Staff profiles can lend a more personal touch to an otherwise sterile ‘about’ page. Add some personality to your website with profiles of your key team members.
It can be helpful to show key team members on your website so your visitors know who they are dealing with, or who to approach.
Make your company more relatable and your team more approachable by showing your visitors the human side of your business.
We can write your staff profiles for you. Just supply us with names and photographs and we’ll take care of it from there.
Blogs are an important feature of our digital marketing campaigns. Your blogs are widely circulated online to increase your authority and popularity.
Your blogs also appear on your website and in your digital newsletters. Each blog is researched by our team and custom written for your business and industry.
Written in an informative style, blogs educate interested parties on what is currently happening in your industry and in your business. They offer insights and tips to help your customers (and potential customers) choose appropriate services and products.
Well written blogs position your company as a market leader and keep your existing customers actively engaged. They encourage your customers and prospects to get in touch or approach your company for more information.
There are many benefits to regular blogging and here are just a few:
- 60% of customers feel engaged and positive with a brand or company after reading custom content from their blog
- Companies with blogs produce 67% more leads per month than companies who don’t have a blog
- Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines
- Companies that blog get twice as much traffic from their email marketing than those who don’t blog
Email marketing has an average return rate of $38 for every $1 spent. Electronic digital marketing is proven effective and this is why e-newsletters are an integral part of any digital marketing strategy.
Email newsletters keep your customers actively engaged and your company front of mind.
We will design as well as write your newsletters for you, and send them out either fortnightly or monthly, depending on your chosen marketing strategy.
We will take care of everything so you don’t have to worry about a thing. We can even help you manage or organise your newsletter database.
Did you know 72% of internet users are now active on social media? We can use your social media channels to promote your company online and increase engagement.
Social media is a powerful marketing tool and a relatively low cost way of reaching your online audience.
We can assist with creating competitions, polls and cross-publishing your content for you.
Bundled with our graphics capabilities, you will not only be noticed, but stand out online. (Did you know that Facebook posts with images receive greater than twice the engagement level than those without images?)
The majority of people now online are using social media and on average, they’re on there every day! Used correctly, social media channels increase awareness of your brand and boost traffic to your website. These actions are part of a successful digital marketing campaign.
Do you need revision or proofing services?
Our writing team can take the quality of your work up a notch or few.
We are happy to work with you at any stage of your copywriting project. You might be right at the beginning, unsure how to get started, or maybe you’ve gone for it but you know it could benefit from a revision or a proof.
Graphics taken care of? Now how about the copy?
Professional marketing material certainly delivers. But not so much if it’s full of typos, grammatical errors or mixed messages.
Customers read before they buy and these kinds of mistakes erode the credibility of your business and decrease conversions.
On the plus side, consistent presentation of a brand has been found to increase revenue by 23%. When each piece of your marketing collateral carries a clear and consistent message about your brand, this instills trust, an important aspect of any buyer’s engagement with a business.
We can help ensure you are delivering ideal messages with your printed collateral. Ask us about copywriting or proofing – or graphic design.