Are enewsletters spam and should you be sending them?
Did you know that on average, about 45% of the average inbox is spam? That is a serious amount of junk mail!
Perhaps for this reason you have resisted the urge to send your own enewsletters, considering them spam? But are they spam? Well, this all depends on who you’re sending them to.
Spam email is unsolicited, usually from companies or individuals you don’t have a relationship with, or even an interest in. Your company enewsletter however, would ordinarily be sent out to your database of customers and herein lies the difference. Your customers have an interest in you. That’s how they became your customers. And more so, if you have useful information to share, your customers actually want to hear about it!
Sending enewsletters reminds your customers of your business and that builds brand awareness too. There are definite advantages to sending them out and here are some of our favourites:
Keen to get started? Reduce the chances of your newsletter going to the spam folder by following these tips: