What to expect from your website design build

The following steps outline the process to complete the website build. All of our website packages, unless otherwise stated, include the visual design and layout of up to 10 pages by LimeRed Design. This base package can include copywriting and/or any of our other optional extras, including additional pages.

1. Existing website audit

Your current website (if you have one) is analysed on a range of key factors. These can include, but are not limited to: quality of current copy, site structure, representation of current branding, mobile-friendliness, SEO strategy and other relevant information. This leads into the design workshop phase of the website and subsequent project planning.

2. Design workshop

We would hold a design workshop with you in order to formulate a design brief. The current content (if applicable) is reviewed to determine chosen styles, colours and general layout of website content and an overall look for the site is created from this process. Key staff are invited to contribute their views on the business direction and core goals of the website during this phase.

3. Visual design mock-up

We will mock-up two different options for the home page, along with up to two additional site pages, for the client to review. Based on your feedback, additional minor changes will be undertaken to provide a final design mock-up for these initial pages. After sign-off of the visual design, the website development work will commence.

4. Website development

On completion of the visual design, LimeRed Design will convert the design into a fully functioning website. The following outlines this process:

  1. Convert the visual design to a website template. (The original visual design mock-up provides for consistent brand styling across the website)
  2. Deploy the website template to a temporary development site (which you can access to monitor progress via a link that will be provided). During this time the required website coding will be completed
  3. LimeRed Design will add content provided by the client and/or undertake additional copywriting if this option has been selected
5. Website training

A series of short training videos is available on the LimeRed Design website. These cover basic instructions you need to maintain your website. Additional training can be provided upon request.

Monthly maintenance packages can be provided as an alternative option if you would like LimeRed Design to maintain the website content on your behalf.

6. Go-live

Upon client sign-off, LimeRed Design facilitates the transfer from development site to the live production site. Once this has been completed, the following post-go-live tasks are undertaken on the live site:

  1. Google updates
    • Submit the site to the Google index
    • Create and attach Google Analytics tracking code
    • Add the business to Google Maps (if applicable);
  2. SEO compliance
    • Check page titles and descriptions and update where applicable.
7. Post go-live

Once the go-live process has been completed, further changes (outside of maintenance packages) are charged under a time and materials basis from LimeRed Design.

We pride ourselves on our quality website training and we are happy to help with any technical difficulties our clients may have, however where technical assistance is required through no fault of ours, you may be charged a fee under our time and materials rate. Where technical assistance is required and the fault is found to be with LimeRed, there will be no charge applied.

Optional extras


LimeRed Design can assist with the creation of web-friendly content. This can include case studies, blog posts, social media content and web page content. Copywriting is priced at $1 per word and can include research (if needed). This rate allows for a draft to be provided for your approval and one set of changes. Additional charges may apply thereafter.


Your website can be optimised for Google and for your target market. The advanced SEO component includes keyword research, market trends, monthly ranking reports and SEO compliance optimisation.

Google Adwords may also be recommended, depending on the target market and competition for flooded markets. To deliver an effective campaign it is recommended campaigns be done in conjunction with (or after) the organic SEO step, which provides information on market trends and keywords. Landing pages are created for Adwords campaigns in order to achieve the highest conversion rate.

We partner with an agency that specialises in organic, lasting SEO results. For more information, please contact one of the LimeRed Design team.


Ecommerce solutions can be customised to meet your needs, from simple online shopping cart functionality, through to smart products, online products, fully variable product functionality and a range of payment gateways. One-off payment features or subscription models are available.

Unless otherwise stated, our standard ecommerce includes all configuration and the initial loading of the first 10 products.

Case studies

Case studies are a highly effective addition to a website and useful for increasing the likelihood of customer conversions.

We recommend 3-5 case studies for go-live and as future major projects are completed, the case studies benefit from being updated with new content. This keeps the site current and fresh; useful for both site rankings and end user engagement.

We can contact your clients on your behalf and write case studies for you, as well as assist with developing new content for case studies, going forward.

This service can be factored into your website maintenance package at additional cost.

Custom specifications

Tell us what you require and we can add custom features to meet your needs. Custom features are priced separately depending on your requirements.

Additional website pages

Our websites are designed to have unlimited pages however our standard package includes up to 10 pages to be professionally designed and laid out for you.  Additional pages (beyond the initial 10) that require our design assistance are charged for separately.

Maintenance package for updates

Edits to existing pages is included. This consists of:

  • Replacing provided text
  • Replacing provided images
  • Removing elements from the page
  • Updating shop pricing and/or stock levels

Additional changes can be included at our discretion.

New content, e.g. new pages, rewriting, redesigning, etc., is typically charged separately, under time and materials.

Our maintenance package pricing includes your website hosting.


Monthly reports can be sent at an additional cost. Available reports include Google Adwords, Website Analytics, Facebook (including Ad Campaigns), Mailchimp Campaign reporting, LinkedIn and Twitter. We can provide a sample report on request.